Episode 5: Insights from the C-Suite with Guest Kristen Corey of MediaBooks
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Episode Overview
In this episode of the Our Readiness Lens podcast, host Sheri Radler discusses the importance of business readiness with guest Kristen Corey from Mediabooks. They explore how businesses can enhance their curb appeal, the differences in mindset between accountants and marketers, the significance of a professional online presence, and the necessity of branding and compliance. The conversation also covers market research, choosing the right social media platforms, and the value of finding specialized marketing support for different industries.
Key Takeaways
Understanding curb appeal is crucial for business success.
Accountants and marketers have different approaches to data and testing.
A professional online presence is essential in today's market.
Branding and compliance are foundational to business readiness.
Market research helps identify the right audience and platforms.
Different social media platforms serve different purposes for businesses.
Specialized marketing support can provide tailored strategies for industries.
Consistency in branding across all platforms is key.
Protecting your business through trademarks is vital.
Clean financial records are essential for business growth.
Timestamps
00:00 Introduction to Our Readiness Lens Podcast
01:12 Understanding Curb Appeal in Business
03:36 The Accountant vs. Marketer Mindset
05:32 Building a Professional Online Presence
07:59 The Importance of Branding and Compliance
10:47 Market Research and Target Audience
12:37 Choosing the Right Social Media Platforms
15:01 Finding Specialized Marketing Support
Mentioned Resources
R Accounting Group — Advisory support, resources, and systems for business owners ready to scale with intention.
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Connect with Kristen Corey
Connect with Sheri
Follow Sheri on LinkedIn for weekly insights and updates.
What is next
If this episode resonated with you, share it with a fellow business owner or client who’s ready to turn structure into strategy. And don’t forget to follow R Readiness Lens for more conversations on business readiness, clarity, and growth.